Pulp, or paper print is traditionally the most commonly used form of visual advertising and promotion. From flyers to brochures, posters to leaflets, when you want to get the word out, you put it down on paper. But is it still effective?

Many would say no, as increasingly more cost effective methods are available. Letterheads can be created in email format and emails don't suffer the delays in delivery and huge costs involved with paper print. Business cards can now be sent as text messages.

The main reason why paper print is still a necessity is down to customer habits, and in order to satisfy our customers we need to supply their every need. Customers will visit a website and request to be sent a brochure through the post, even though all the information is sitting there in front of them. There is still much comfort and faith gained when things are written down on paper, so we need to respect this.

At the NMF we believe there is still a market for paper print as long as its used sparingly and in the most cost- effective ways possible. On all your print, you should advertise your other methods of contact, directing clients to both your website your email address and any possible sms campaigns you are running.

Click www.printingfarm.com, for further information on all our print services, or alternatively contact us directly.